In times of economic hardship, businesses are more tempted than ever to batten down the hatches. After all, management literature agrees: Transformative innovation involves taking a risk with absolutely no guarantee of a payoff. And who would want to get tangled up in that type of strategy just as a company’s core business is struggling? Surely only a crazy person. (By Helen Walters, The BusinessWeek, October 14, 2009)
Filed under: Business Development, Business Environment, Innovation, Recession, Success Business Stories, entrepreneurship, small business
